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CRM...

The better a business can manage the relationships it has with its customers the more successful it will become.

Customer relationship management (CRM) software helps you focus on your business by giving you the tools to manage your customers more effectively, and get a clear picture of the road ahead.

CRM includes many aspects which relate directly to one another:

  • Front office operations — Direct interaction with customers, e.g. face to face meetings, phone calls, e-mail, online services etc.
  • Back office operations — Operations that ultimately affect the activities of the front office (e.g., invoicing, maintenance, planning, marketing, advertising, finance, manufacturing, etc.)
  • Business relationships — Interaction with other companies and partners, such as suppliers and retail outlets/distributors, industry networks. This external network supports front and back office activities.
  • Analysis — Key CRM data can be analysed in order to plan target-marketing campaigns, conceive business strategies, and judge the success of CRM activities (e.g., market share, number and types of customers, revenue, profitability).

Let Diskel Limited analyse your requirements with two of our fully accounts integrated solutions. Contact us on 01753 821091 or view our solutions above.

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